What's all the fuss about Life Coaching?by Joanna Sherwell Coaching in all it’s different forms- life, business, career- originates out of the field of Sports Coaching. In 1974 Timothy Gallwey wrote a book called The Inner Game of Tennis which wasn’t so much about tennis, but about the inner qualities of the tennis player which drives him to win. In sport and in life there are two opponents; the opposing player, and the self which is comprised of our own beliefs and self talk about what we are capable of. The tennis player has to compete with both. Through this book people began to understand that our level of achievement in anything, be it tennis, business, wealth, or happiness, is in direct proportion to what we really think of ourselves deep down. And so personal coaching for the mind was born and is now used throughout the world to bring out the best in individuals and companies, and unleash the human potential for excellence. The thing to note about Life Coaching is that it is coaching, not directing. A good sports coach doesn’t say to his pupil ‘No that’s not how you do it, here let me show you!’ and goes on to try and mould the student to be like him. Instead he identifies and maximizes the pupil’s unique strengths, and helps them turn weaknesses into positives. He ‘coaches ’them on improving their own style of playing the game so that they are functioning at their ultimate best. Similarly Life Coaching is not about telling you how you should be living your life. No coach will claim to be a life expert and if they do they are to be avoided. Sure Life Coaches are highly trained in human behaviour and will usually achieve great results in their own style of living, but the only expert in your life is you. As does the sports coach, the life coach will help you tap into your strengths while turning the tables on any weaknesses which are holding you back so that every aspect of your unique game of life is being controlled by you. Coaching is increasingly used in companies to maximize and develop their best people. It’s not the systems that make a company powerful and continually reaching it’s targets, it’s the people who make up the company, the puzzle pieces that make up the whole. Systems are great to keep the company operating smoothly however without people working at their most efficient that’s all the company will do- operate smoothly. Coaching, all the way from the executives of the company to the most junior employee, will bring out the best in people and create powerful results. You may have noticed that all top athletes have a coach. They are at the top because their coach pushes them forward and supports them in remaining at the top. All entrepreneurs have a coach, keeping them on a clear path to increased success in their chosen ventures. Most coaches have a coach! Because to bring out he best in others we must be living at out best ourselves. Coaching using NLP (the study of human excellence & mastery and how to replicate it) is the way of the future, your future. It is the fastest way to achieve your biggest dreams and love every minute of it! Contact us to speak to one of our qualified coaches about how coaching can help you be at the top of your game, and achieve your biggest goals and dreams sooner than you ever imagined! Back to Life Coaching page | 
